Quizzes week Essay Example

Quizzes week Essay When Sam thought about open Eng a foreign car repair shop n Phoenix, he researched all of the firms in the area before deciding on a local Zion. He also analyzed their capabilities and found articles about many of them in terms of their capability sees, strengths, and weaknesses. Secondary data 5 Which of the following elements of socio cultural environment can be associate De with the growing demand for social surrogates like social networking sites, television, and so on? Views of others 6 Which strategy does this exemplify? Kayak and Orbits provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel option s with or without car rentals, and cruise offerings. Differentiation 7 A companys sales potential would be equal to market potential when which s tuitions exists? The company gets 100 percent share of the market. 8 Which of the following statements demonstrates behavioral loyalty towards a brand? Always buy My Favorite Laundry detergent when purchasing laundry detergent NT. 9 In the U. S. Consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debilitation ratio 10 During the holidays, companies Often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? To deepen customer loyalty 11 Cost is able to keep its inventory expenditure relatively low through its man au gment technology and cuttings pointless inventory management technology. As a result, Cost o is able to pass these savings on to consumers in the form of low prices. We will write a custom essay sample on Quizzes week specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Quizzes week specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Quizzes week specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This strategy is best descried bed as overall cost leadership 12 Which of the following industries is most likely to use database marketing? A supermarket chain 13 Which market do customers who have purchased and are driving Audio automat bobbles represent? Penetrated market 14 When Apple introduced tunes, a new market was opened. Which of the follow wing describes this type Of innovation? Value capture 15 The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) event 16 Which of the following is correct about marketing management? It occurs when at least one party to a potential exchange thinks about the me mans of achieving desired responses from other parties. 17 Marketing is considered both an art and a science. How do the ups, or market Eng mix, help us bridge the gap between art and science? Marketing balances the need for data with that of creativity. 18 By 201 5, projections indicate that the largest category of households will be c imposed of childless married couples and empty nesters week 2 1 . How many primary groups does VALS classify U. S. Adults into based on per seasonality traits and key demographics? Eight 2 Which group is experiencing the fastest population growth today? Hispanic Americans When purchasing, in which state does the consumer set a minimum acceptable e cutoff level for each attribute and then makes a buying decision? Conjunctive heuristic 4 When searching for a supplier, which of the following provides the broadest r each of possible suppliers in todays competitive market environment? Internet Which market is known as the invisible market segment? Asian American Which of the following is known as the process of creating a segment storybook rd to test the attractiveness of each segment? Segment acid test Which of the following is known in marketing as attributes of a product or seer vice that may not be unique to the product Or service? Pianofortes What is the second stage of the consumer buying process? Information search 9 Which other criteria helps make up the three criteria for a successful brand m intra: inspire, simplify, and communicate Which term describes the diverse needs of many ethnic market segments? Multicultural marketing Which of the following marketing strategies does not concentrate on recognize ins differences in customers needs in the organization? Undifferentiated Which of the following do brand mantras attempt to define? Points of difference to other brands Which of the following is a tool a company uses to position its brands attribute sees in the minds of those in the organization? Brand positioning bulls eye Which of the following tools do marketers use to visually illustrate how cons mere view products or services on multivariate? Perceptua l mapping Which other dimension is the VALS classification system based on besides con summer motivation? Consumer resources What other dimension helps market segments be measurable, substantial, AC accessible, and differentiable? Actionable Which other factor does an organizations marketing strategy focus on: seem notation, targeting and positioning 18 In behavioral segmentation, a product or service is grouped by which other did mention besides knowledge of, attitude toward, and use of? Response to 9 Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Category membership 20 Which of the following do marketers use to give consumers a special reason f or them to purchase a product or service? Value proposition 21 Which of the following would consumers associate closely with a brand? Offensivenesss Quiz Week 3 Quiz Week 4 Which type of distribution relies on some intermediaries willing to carry a part ocular product? Selective distribution What type of system does a firm employ to decide about the most critical decide ions management faces? Marketing channel system 3. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher longhorn profit while assuming the market price is sensitive? Impersonations pricing 4. Which marketing system is another channel development in which two or MO re companies put together resources to exploit an emerging market opportunity? Horizontal marketing system 5. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces maximum current profit 6. What is a simple way to engage in international marketing? Licensing What type of marketing system includes the producer, wholesaler(s), and rate leer(s) acting as a unified system? Vertical marketing system 8. What type of deal takes place when the seller receives some percentage of the e payment in cash and the rest in products? Compensation deal 9. What is an ultimate form of foreign involvement? Direct ownership 10. What type of marketing channel consists of an independent producer, wholes ale(s), and retailer(s)? Conventional marketing system What takes place when dealers purchase some or all of a product line? If Line forcing 12. When a seller agrees to accept partial payment of products manufactured wit h the supplied equipment it is called free trade agreements buyback arrangement 13. When the number of intermediaries are severely limited, this means an exclusive distribution 14. What type of distribution places the goods or services in as many outlets as p Seibel? Intensive distribution 15. Which companies have launched a website without any previous existence as a firm? Purulence companies 16. Which strategy uses the manufacturers advertising, promotion, and other for ms of communication to persuade consumers? Pull strategy 17. Companies are pursuing which objective when they start with prices high and slowly drop them over time? Market skimming 18. What mode Of entry is it when local and foreign investors share ownership an d control? Joint venture 19. Which strategy is appropriate when there is low brand loyalty in a category an d brand choice is made in the store? Push strategy 20. What form describes a buyer and seller directly exchanging goods with no MO nee and no third party involved? Barter 21. Which agreements are not necessarily illegal, but they do violate U. S. Law if the eye tend to lessen competition substantially? Tying agreements Quiz Week 5 Mountain Dew is a brand known for sponsorships of adventure events such a s snowboarding and skateboarding competitions. What is the most likely objective of Mountain De was sponsorship of these events? To create perceptions of key brand image associations 2. In order to help anticipate public relations crises its important to think about the possible events that could occur and the appropriate management response. This is often referrer d to as imagining the worst is based on the premise that marketers can no longer use interruption marker ting via mass media campaigns.

The Decline of the Ancient God essays

The Decline of the Ancient God essays I have always thought the idea of gods and goddesses very interesting, ancient goddess being most interesting. I have felt this way because the majority of people in this day and age were raised with the male figure being the head of the household. In some third world countries the women are not even allowed to show there face, and are considered to be property of there husbands. I think that everyone should be treated equally no mater what there sex, religion, age, or ethnicity are, but what made this dramatic decline of the goddess? The biggest fixation of women and goddesses were there ability to give birth to new life, and give there babe nutrition with milk. I say this because in the book Goddesses all of the women in the pictures are shown with either large, full breasts or large stomachs, as if they were pregnant. This whole process must have seemed like some kind or powerful miracle, or godly event. Not that child birth even today doesnt seem anything short of a miracle, but none of these people knew anything at all about human biology. Some even thought that if a women walked passed a certain tree that they would get pregnant. After some time went by, people started raising there own animals for food, and soon started to make the connection between sex and child birth. Farmers would see there animals having sex, and then a few months later there would be a baby. I am convinced that the meaning behind sex, or the connection between sex and child birth was at first discovered by people that were around animals the majority of the time. After the connection between animals, sex and child birth was made it did not take long to figure out where human children came from. In my opinion this time period when people began to realize how women got pregnant is the time that the decline of the goddess began. All this time it was though that giving birth was some kind of magical feat, but it wasn ...

Banking System and Monetary Policy in Portugal report Essay

Banking System and Monetary Policy in Portugal report - Essay Example All of these threats pose serious challenges to the overall health of the Portuguese economy and hence corrective measures are needed to correct the flaws in the system and to make it more competitive and self-sustaining. The assessment of banking system shows that the procedure for borrowing money from banks is easier than other EU countries. As a result, the household debt is as large as 120% of the income. Unemployment trend in the Portuguese economy is also very alarming. It is growing exponentially and poses serious threats to the policy makers to devise strategies to curb this trend. Unemployment can be dangerous for any economy and Portuguese economy is no exception. Unemployment reduces the production potential of a country and results in less output being produced than what can be produced. This hampers the economic growth of an economy and leads government into paying unemployment benefits funds for which the government has to indulge in debt financing. Debt financing can b e very dangerous to an economy in the long-run. Current unemployment rate of Portugal stands at around 11%. (Lipsey and Chrystal, 2003) The fiscal situation of the Portuguese economy shows another flaw in the financial system of the country. Portugal is highly geared and has large levels of debt financing. In fact the debt financing ration has crossed the sixty percent of the GDP mark in the recent years. This makes the Portuguese economy more susceptible to international borrowing and aid which has negative effects in the long-run. According to the estimates published by Banco de Portugal and IMF, the current account position of the country is growing out of control. In the recent years, the current account deficit has widened to around 72% of the total trade carried out by the country. Portugal has been using Euro as its official currency since 1 January 1999. Before that the official currency of Portugal was Escudo. The reason why Portugal shifted to Euro was the weak position of its currency. It was weak and unstable making it very difficult to carryout international trade using Escudo as a â€Å"unit of account† and a base for setting of prices and settling of accounts. As a result, it was deemed that a country like Portugal moved to a more stable monetary base and system that would allow itself to carry out its international trade with traders not having to worry about the fluctuations in Escudo. European Central Bank is playing a vital role in maintain the economic stability throughout the Eurozone. ECB is also responsible for setting up the monetary policy of Portugal and other countries that use Euro as a base currency. Euro banknotes are also issued by ECB and only coins can be issued by the member states and that also only after the consent of ECB. (Eurostar, 2010) Portugal is an active trader in the international markets. It understands the importance of international trade and actively participates in international trade for the mutual bene fits of its importing and exporting partners. Its major imports include wine, fish, agricultural products, computers and heavy machinery. Similarly, Portugal mainly exports wood, copper, clothing and other important minerals. The most important trading partners of Portugal are Spain and Germany which have the highest percentage of trade of done with Portugal. The overall condition of